As a small business owner, I do three things. I trust my own intuition in how I want to proceed and move forward in my business, I get the proper training to back up my claims, and I use my moral compass in decision-making. Inside that framework, I watch and learn from people I admire, respect, and believe to be reputable AND successful at what they do. My reputation means a lot to me and I value my business ethics. What comes to light, quite starkly, is the shenanigans pract